For ages i have been running Anaytics on websites, either using Google Analytics or Piwik.
Piwik is my preferred methos of measuring website traffic and stats as for me it has a much more friendly user interface.
The problem has occurred from Google that they hide keywords that land on your website when web users search Google.
Their policy has been to use https or ssl on Google searches, thus encrypting the data when searched so that analytics programs cant see them.
Bing do not do this and thus you can see keywords searched on Bing.
The result is seeing a keyword not provided in Google analytics or Keyword not defined in piwk.
Now you should have a general idea what keywords are being searched to find your pages on your website, simply using the on page seo that you have titled and described your pages with.
The Key now is to use Google Webmaster Tools, this lets you see searches that are being made to find your website, although not as accurate as it appears, it does give you a very good clue to how people are finding your website.
Morally im not sure that this information should actually show on Webmaster tools either but at the moment it does, so make good use of it before Google pull the plug on this too.
What it wont do is show which pages the keywords are landing on, so you will have to assume which pages are associated with which keywords are being searched.
Feel free to watch my video on this subject
Saturday 26 April 2014
Thursday 10 April 2014
Making mailchimp archives value for seo, dofollow links
Well i sat on my pc the other day, and was looking at the mailchimp archives that have been created when we do our newsletters periodically throughout the year.
For our client we have been running a promotioonal offer on their website, of course we are trying to attain a high ranking on google for that offer.
So always as ever looking for a way to get good quality backlinks back to that offer page, as you probably already know Google have tightened down the hatches with it's latest algorithms, it will not have spam links but also now low quality backlinks are of no real value.
So how do i make real use of those mailchimp archives, after all they are web pages, or are they, when delving into the code i could see that the links that you have created in your newsletters did not have a nofollow attatched to them, i began to get excited.
This got my brain ticking but alas the actual archive page seems to be a noindex a complete noindex so the page will never show on search engines and then no link value.
More thinking required.
I have all these juicy newsletter articles with fresh content which is original with backlinks to offers and packages and i really want to utilise these.
Step two.
After having ignore feedburner for a while, google rss sydication service, i did notice that can create folder in mailchimp and create RSS feeds from each archive folder.
So over to feedburner and to pull in those feeds.
The big thing here, the way i see it is to turn off noindex in feedburner in the rss feed in the publicize settings. This way i am pulling in the whole newsletter with it's fresh content and i may add not written by me but by their marketing team.
You can see what i am trying achieve here with the dinner bed and breakfast deals we are promoting for the Inn in the Cotswolds.
Thats my feedburner feed that i want to index with Google, not sure if it actually will or not yet but one can hope.
Indications are that Google no longer index feedburner pages, so i may need to find somewhere else with high page rank that can display my mailchimp rss feeds.
Remember this is original content as it is not indexed anywhere else on the web, so it is worth a bash.
Any other ideas please comment, always welcome to suggestions.
Actually a very quick edit now trying freepress to see if that indexes, so changed the link in the content accordingly, now off to ping it.
Another update
A few days has passed and it looks like google does not index rss feeds at all, or avoids them as best as it can, so in the end , i am now using a wordpress plugin to pull in rss feeds, wp-o-matic, but still have to tidy it up some what afterwards, as it pulls a lot of garbage code in.
Please comment if you have had more success.
For our client we have been running a promotioonal offer on their website, of course we are trying to attain a high ranking on google for that offer.
So always as ever looking for a way to get good quality backlinks back to that offer page, as you probably already know Google have tightened down the hatches with it's latest algorithms, it will not have spam links but also now low quality backlinks are of no real value.
So how do i make real use of those mailchimp archives, after all they are web pages, or are they, when delving into the code i could see that the links that you have created in your newsletters did not have a nofollow attatched to them, i began to get excited.
This got my brain ticking but alas the actual archive page seems to be a noindex a complete noindex so the page will never show on search engines and then no link value.
More thinking required.
I have all these juicy newsletter articles with fresh content which is original with backlinks to offers and packages and i really want to utilise these.
Step two.
After having ignore feedburner for a while, google rss sydication service, i did notice that can create folder in mailchimp and create RSS feeds from each archive folder.
So over to feedburner and to pull in those feeds.
The big thing here, the way i see it is to turn off noindex in feedburner in the rss feed in the publicize settings. This way i am pulling in the whole newsletter with it's fresh content and i may add not written by me but by their marketing team.
You can see what i am trying achieve here with the dinner bed and breakfast deals we are promoting for the Inn in the Cotswolds.
Thats my feedburner feed that i want to index with Google, not sure if it actually will or not yet but one can hope.
Indications are that Google no longer index feedburner pages, so i may need to find somewhere else with high page rank that can display my mailchimp rss feeds.
Remember this is original content as it is not indexed anywhere else on the web, so it is worth a bash.
Any other ideas please comment, always welcome to suggestions.
Actually a very quick edit now trying freepress to see if that indexes, so changed the link in the content accordingly, now off to ping it.
Another update
A few days has passed and it looks like google does not index rss feeds at all, or avoids them as best as it can, so in the end , i am now using a wordpress plugin to pull in rss feeds, wp-o-matic, but still have to tidy it up some what afterwards, as it pulls a lot of garbage code in.
Please comment if you have had more success.
Saturday 5 April 2014
A busy Winter and Spring
Its been a rather hectic Winter and Spring working for the two delightful Inns that i am very lucky to have as clients. The Kings Head Inn in Bledington and The Swan Inn Swinbrook.
My role at these two pubs is to look after all their IT needs from tills to computers, broadband and WiFi.
One of my ideas some time ago was to implement a WiFi Hotspot at the Swan Inn. Access is free but the client has to input their email address to use the Free WiFi.
In aroud 18 month we have gained over 2,500 email addresses to add to the newsletter list. you can view my Mikrotik Hotspot setup article here.
We use can use emails from the accommodation booking system and customers who come to lunch and dinner, to send out promotions for current offers etc. We use mailchimp as our mailing list sender.
Traditionally of course as you would expect in the hotel sector, Trade is harder to come by in the Winter, especially accommodation. Summer we dont have to promote quite so much.
This Winter we all put our heads together after many years of just running discount accommodation, which we felt had come a little stale, this year we came up with dinner bed and breakfast deals. An all inclusive package deal including a 3 course dinner with accommodation.
So far so good, a freshening up of the old guard as such. We sent out the first push on dinner bed and breakfast deals with the Kings Head Inn only, using mailchimp, response was good, so we then add the promotion to the website, which got received really well.
We now have introduced, after its success at the Kings Head Inn Bledington, dinner bed and breakfast offers at the Swan Inn, and although in its early stages, the offers again seem to have been received very well.
Although sometimes fighting with a computer trying to rid it of a virus, or removing Jammed paper from a printer, It can be great fun to be involved with the marketing and advertising, and the final reward is to see happy customers leaving for home with a big smile.
My role at these two pubs is to look after all their IT needs from tills to computers, broadband and WiFi.
One of my ideas some time ago was to implement a WiFi Hotspot at the Swan Inn. Access is free but the client has to input their email address to use the Free WiFi.
In aroud 18 month we have gained over 2,500 email addresses to add to the newsletter list. you can view my Mikrotik Hotspot setup article here.
We use can use emails from the accommodation booking system and customers who come to lunch and dinner, to send out promotions for current offers etc. We use mailchimp as our mailing list sender.
Traditionally of course as you would expect in the hotel sector, Trade is harder to come by in the Winter, especially accommodation. Summer we dont have to promote quite so much.
This Winter we all put our heads together after many years of just running discount accommodation, which we felt had come a little stale, this year we came up with dinner bed and breakfast deals. An all inclusive package deal including a 3 course dinner with accommodation.
So far so good, a freshening up of the old guard as such. We sent out the first push on dinner bed and breakfast deals with the Kings Head Inn only, using mailchimp, response was good, so we then add the promotion to the website, which got received really well.
We now have introduced, after its success at the Kings Head Inn Bledington, dinner bed and breakfast offers at the Swan Inn, and although in its early stages, the offers again seem to have been received very well.
Although sometimes fighting with a computer trying to rid it of a virus, or removing Jammed paper from a printer, It can be great fun to be involved with the marketing and advertising, and the final reward is to see happy customers leaving for home with a big smile.
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