Making mailchimp archives value for seo, dofollow links

Well i sat on my pc the other day, and was looking at the mailchimp archives that have been created when we do our newsletters periodically throughout the year.

For our client we have been running a promotioonal offer on their website, of course we are trying to attain a high ranking on google for that offer.

So always as ever looking for a way to get good quality backlinks back to that offer page, as you probably already know Google have tightened down the hatches with it's latest algorithms, it will not have spam links but also now low quality backlinks are of no real value.

So how do i make real use of those mailchimp archives, after all they are web pages, or are they, when delving into the code i could see that the links that you have created in your newsletters did not have a nofollow attatched to them, i began to get excited.

This got my brain ticking but alas the actual archive page seems to be a noindex a complete noindex so the page will never show on search engines and then no link value.

More thinking required.

I have all these juicy newsletter articles with fresh content which is original with backlinks to offers and packages and i really want to utilise these.

Step two.

After having ignore feedburner for a while, google rss sydication service, i did notice that can create folder in mailchimp and create RSS feeds from each archive folder.

So over to feedburner and to pull in those feeds.

The big thing here, the way i see it is to turn off noindex in feedburner in the rss feed in the publicize settings. This way i am pulling in the whole newsletter with it's fresh content and i may add not written by me but by their marketing team.

You can see what i am trying achieve here with the dinner bed and breakfast deals we are promoting for the Inn in the Cotswolds.

Thats my feedburner feed that i want to index with Google, not sure if it actually will or not yet but one can hope.

Indications are that Google no longer index feedburner pages, so i may need to find somewhere else with high page rank that can display my mailchimp rss feeds.

Remember this is original content as it is not indexed anywhere else on the web, so it is worth a bash.

Any other ideas please comment, always welcome to suggestions.

Actually a very quick edit now trying freepress to see if that indexes, so changed the link in the content accordingly, now off to ping it.

Another update
A few days has passed and it looks like google does not index rss feeds at all, or avoids them as best as it can, so in the end , i am now using a wordpress plugin to pull in rss feeds, wp-o-matic, but still have to tidy it up some what afterwards, as it pulls a lot of garbage code in.

Please comment if you have had more success.