Google Webmaster Tools Search Queries

I just checked in to see search queries listed from my Google Webmaster Tools account for my local website cotswoldpc.com

interestingly these search results have been thrown up

  Query                                Impressions clicks  ctr     avg.position
    seo moreton-in-marsh     106              0     0%     36
    seo stow-on-the-wold       93               0     0%     18
    seo chipping campden     47               0     0%     43
    seo chipping norton        27                0     0%     42

Now i know the amount of impression here are slightly false, i cannot believe there is this volume of search for these keywords, i have popped on to the google adwords account and cannot see any search volume to be found for those types of keywords.

I suspect some kind of foul play here.

To anyone researching for an SEO expert i would strongly advise seeking more than one professional opinion on SEO for your company.

SEO done badly can and will lower ranking for your website, be very careful when opting for an SEO expert. Find examples of their work, google their own name and company to see if you can find a trail of bad practice.

SEO should be thought of as part of a whole package.

The basic rules of successful website SEO

• Decide upon a strategy of what suits your business.
• Create a brand and logo that clients and users will recognise and want to come back to, to revisit you time and time again.
• Create a trust factor that again users and clients will be confident in coming back to you.
• Design your website to a high standard, make sure that your website is mobile friendly too for users with smart phones.
• Consider using social networks in a way that will interest your users in either communicating directly with you or by finding information from your website.
• Market your websites via social networks, blogs and paper adverts

 The rest of the myths that you may get told can be very damming to your business in the long run

SEO Mythbusters

• Building a campaign purely around back-links will harm your website, back-links should be natural, your website should be inspiring enough for other websites to create a link to your website.
• Making statements on social network sites like "what a beautiful day" just to fill space will not enthuse anyone to view your website.
• Do not let companies run social campaigns for you, they simply will not understand your clientèle. 

How to be successful and rank high in the search engines?

It is actually very simple, just forget about them. Concentrate on what is important to you - your customers!!!!!!!

When they are happy the rest will follow.

Can i get Fibre Broadband? If not? Why not?

This last 6 months i have had to learn an awful lot about the reasons behind which BT cabinets are being enabled for FTTC (Fibre to the Cabinet).

Living in the Cotswolds has proved to be an interesting learning curb about the problems that are faced in making your nearby cabinet enabled for fibre broadband.

What is fibre broadband and how does it work?

Many of my customers do not understand the basics of how will being superfast broadband to your house.

Simply put a fibre optic cable has to be linked to a new larger fibre cabinet near to the original cabinet where your existing copper line is routed to.

Your existing copper lines then carry the new superfast broadband to your house, using a new type of router (Vdsl) to connect to the new fibre service.

The fibre can either be connected to a phone exchange or a main route of fibre cable nearby that BT own. Many main roads have had fibre cabling in them for years and this can mean that if your village or town has easy access to the road it will be cheaper to connect to that using splicing equipment than link to the main phone exchange.

Why is my cabinet not being enabled with fibre?

This can be quite annoying when you find out that your cabinet is not getting fibre broadband. These are reasons that i found out so far.

In the Cotswolds all projects are council funded with the BDUK scheme.

They may see that there are just not enough clients on the cabinet and it is not worth doing.

The cabinet could be just to old and not enough expansion capacity therefore proving to expensive to upgrade.

There is no easy route for fibre to get there with no ducting underground etc.

I have been told i have an exchange only line and wont get superfast broadband what does that mean?

If you have an exchange only line (eol) that means there is no cabinet for your phone line, it links straight to the telephone exchange. This means in council funded projects that you have to hope they are going to cater for exchange only lines and will put in an cabinet near to the exchange.

We are not getting funding from the council we wont get superfat broadband?

If you have exhausted all avenues and there will be no funding for your area, dont give up, maybe residents in your area share the same interest and you can raise enough finances to contact the BT private funding dept. They have the ability to install FTTC funded directly by you.

My neighbours get superfast fibre broadband why cant i get it?

They can be on a different cabinet to you, their cabinet may be enabled and yours is not. Enter your phone number into this line checker to find out if you are on a cabinet, which cabinet number or if you are an exchnage only line.

 http://dslchecker.bt.com/adsl/ADSLChecker.TelephoneNumberOutput

I am to far away from the cabinet to get FTTC?

Alas you will have to wait for technology to get better over a longer distance.
Fibre seems to work safely about 1500 meters to maybe 2000 meters after that it fades away.

I cant find information about my area for fibre broadband?

If you are not happy with what your local council or fibre broadband info website, then just email the council, they will have all the cabinets listed and a rough time of how long before they get enabled.

I spent many weeks tweeting my local fastershire website and i was not happy with the answers they gave, they always seem to just say refer to the website, you can check on the BT when and where website too. I found the answers directly from the council were a lot more informative.

http://www.superfast-openreach.co.uk/where-and-when/

Good luck to all with their hopes of having superfast FTTC broadband.