Google Webmaster Tools Search Queries

I just checked in to see search queries listed from my Google Webmaster Tools account for my local website cotswoldpc.com

interestingly these search results have been thrown up

  Query                                Impressions clicks  ctr     avg.position
    seo moreton-in-marsh     106              0     0%     36
    seo stow-on-the-wold       93               0     0%     18
    seo chipping campden     47               0     0%     43
    seo chipping norton        27                0     0%     42

Now i know the amount of impression here are slightly false, i cannot believe there is this volume of search for these keywords, i have popped on to the google adwords account and cannot see any search volume to be found for those types of keywords.

I suspect some kind of foul play here.

To anyone researching for an SEO expert i would strongly advise seeking more than one professional opinion on SEO for your company.

SEO done badly can and will lower ranking for your website, be very careful when opting for an SEO expert. Find examples of their work, google their own name and company to see if you can find a trail of bad practice.

SEO should be thought of as part of a whole package.

The basic rules of successful website SEO

• Decide upon a strategy of what suits your business.
• Create a brand and logo that clients and users will recognise and want to come back to, to revisit you time and time again.
• Create a trust factor that again users and clients will be confident in coming back to you.
• Design your website to a high standard, make sure that your website is mobile friendly too for users with smart phones.
• Consider using social networks in a way that will interest your users in either communicating directly with you or by finding information from your website.
• Market your websites via social networks, blogs and paper adverts

 The rest of the myths that you may get told can be very damming to your business in the long run

SEO Mythbusters

• Building a campaign purely around back-links will harm your website, back-links should be natural, your website should be inspiring enough for other websites to create a link to your website.
• Making statements on social network sites like "what a beautiful day" just to fill space will not enthuse anyone to view your website.
• Do not let companies run social campaigns for you, they simply will not understand your clientèle. 

How to be successful and rank high in the search engines?

It is actually very simple, just forget about them. Concentrate on what is important to you - your customers!!!!!!!

When they are happy the rest will follow.