Its been a rather hectic Winter and Spring working for the two delightful Inns that i am very lucky to have as clients. The Kings Head Inn in Bledington and The Swan Inn Swinbrook.
My role at these two pubs is to look after all their IT needs from tills to computers, broadband and WiFi.
One of my ideas some time ago was to implement a WiFi Hotspot at the Swan Inn. Access is free but the client has to input their email address to use the Free WiFi.
In aroud 18 month we have gained over 2,500 email addresses to add to the newsletter list. you can view my Mikrotik Hotspot setup article here.
We use can use emails from the accommodation booking system and customers who come to lunch and dinner, to send out promotions for current offers etc. We use mailchimp as our mailing list sender.
Traditionally of course as you would expect in the hotel sector, Trade is harder to come by in the Winter, especially accommodation. Summer we dont have to promote quite so much.
This Winter we all put our heads together after many years of just running discount accommodation, which we felt had come a little stale, this year we came up with dinner bed and breakfast deals. An all inclusive package deal including a 3 course dinner with accommodation.
So far so good, a freshening up of the old guard as such. We sent out the first push on dinner bed and breakfast deals with the Kings Head Inn only, using mailchimp, response was good, so we then add the promotion to the website, which got received really well.
We now have introduced, after its success at the Kings Head Inn Bledington, dinner bed and breakfast offers at the Swan Inn, and although in its early stages, the offers again seem to have been received very well.
Although sometimes fighting with a computer trying to rid it of a virus, or removing Jammed paper from a printer, It can be great fun to be involved with the marketing and advertising, and the final reward is to see happy customers leaving for home with a big smile.
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